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The Art of Fundraising Timing, Process, and the Power of ‘No’ video

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In this 1-minute segment, the speaker reflects on a lesson they learned about the fundraising process for startups, especially from their experience with TechStars. The speaker disputes the common belief that CEOs should always be in the mode of raising capital. They argue that fundraising should be a limited-time, focused process rather than an ongoing, indefinite activity.

The rationale behind this is to preserve one of the startup’s most valuable assets: time. By having a selective and well-defined fundraising process, the goal is to arrive at a ‘no’ from investors as quickly as possible if they are not interested. This allows the startup to avoid wasting time on unproductive leads and to focus on other critical areas of the business.

In summary, the segment advises against the notion of “always raising capital” and emphasizes the importance of a structured and time-bound approach to fundraising, aiming to maximize efficiency and protect valuable time.

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POST WRITTEN BY

Salvatore Buscemi

Salvatore M. Buscemi is the Co-Founder of Dandrew Partners, LLC a boutique real estate investment bank.

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