In this one-minute YouTube Short, part of our ongoing video series on how to find and maintain investor relationships, we discuss the unique challenges and innovations that entrepreneurs in the biotech sector encounter. Andrew shares how he reinvented the traditional biotech sales and fundraising model by borrowing concepts from the real estate industry.
Typically in biotech, licensing deals are milestone-based and conclude with royalty payments, making the sale cycle long—often ranging between 18 to 24 months. Andrew, however, sought a way to simplify and speed up this process. Inspired by real estate transactions, he decided to “rent out” his intellectual property (IP), charging clients on an ongoing basis instead of pursuing long, milestone-based contracts. This innovative approach reduced the sale cycle drastically to just two to three months.
This segment highlights the importance of thinking outside the box and adapting strategies from unrelated industries to solve challenges. The term “property,” commonly used in real estate, was adopted in this biotech context to imply a sense of rights and remedies. This creative reframing not only made the offering more relatable to investors but also helped overcome the difficulties often associated with raising funds for life science deals.
Most, if not all, of the strategies we discuss can be found in ‘Calling The Capital.’ This 26-page handbook offers advice on how to successfully motivate your investors without humiliating yourself. It is available for download at the following links:
Free PDF Download: https://bit.ly/3Ki1vaB
Kindle and Paperback: https://amzn.to/45mpo8C
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