On this 1-minute YouTube Short my guest, Andrew Satz and I address the mindset and strategy entrepreneurs should have when it comes to fundraising. They note that some investors are hesitant to give a straightforward ‘no’ due to Fear Of Missing Out (FOMO) on a potential future deal. Andrew advises entrepreneurs to directly ask investors about their interest level and what they would need to see to invest, aiming for a clear ‘yes’ or ‘no.’
The speaker dispels the notion that hearing ‘no’ is necessarily a bad thing. Instead, they argue that a ‘no’ can often be one of the best answers an entrepreneur can receive as it provides clarity and an opportunity for learning.
On the topic of time allocation, Andrew makes a distinction between two phases: when you are actively raising capital and when you are not. When you are in the process of raising capital, the speaker advises dedicating around 80% of your time solely to that endeavor. Otherwise, your time should be spent on building relationships, including with investors, so that when the time comes to raise capital, you have a pre-existing relationship to draw upon.
Most, if not all, of the strategies we discuss can be found in ‘Calling The Capital.’ This 26-page handbook offers advice on how to successfully motivate your investors without humiliating yourself. It is available for download at the following links:
Free PDF Download: https://bit.ly/3Ki1vaB
Kindle and Paperback: https://amzn.to/45mpo8C
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