The speaker emphasizes the importance of treating investor relations similarly to a courting process, as investors will be long-term partners in your business. They recommend dedicating about 20% of your time to nurturing these relationships. One key aspect of this is regular communication; sending out emails with updates or good news. The speaker advocates for writing these updates personally, as it can imbue the message with a unique tonality that people appreciate.
Furthermore, the speaker advises entrepreneurs to make public announcements or share press releases when there’s good news to share. The rationale is that positive news generates positive sentiment and increases the likelihood of securing follow-on funding.
The speaker suggests that this proactive communication and positive reinforcement is part of the “secret to success,” drawing from their experience and the themes discussed in their books. They mention that this strategy is what motivates families to invest in high-risk but high-quality companies, citing an example company for illustration.
Most, if not all, of the strategies we discuss can be found in ‘Calling The Capital.’ This 26-page handbook offers advice on how to successfully motivate your investors without humiliating yourself. It is available for download at the following links:
Free PDF Download: https://bit.ly/3Ki1vaB
Kindle and Paperback: https://amzn.to/45mpo8C
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