In this video, I share my perspective on closing investors for startups. I underscore the importance of managing investor communications effectively, especially in the current economic environment. I suggest that founders should dedicate time to build a solid list of potential investors and interact with them as they would with friends.
I criticize formal or impersonal communication styles, like starting emails with “Dear Colleague” or saying, “We are proud.” Instead, I propose flipping the communication to center on the investors and to build a relationship with them.
In my view, every attempt to reach out to investors is like “money in the bank.” The more a startup communicates without immediately requesting something, the easier it will be to secure investment down the line. This video presents a different take on investor relations, emphasizing relationship building and personal communication.
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Hall T. MartIn: https://www.linkedin.com/in/halltmartin/
Ten Capital Network: https://tencapital.group/